I love the Hoosier Theater, so much so, I receive regular reminders from Facebook of upcoming events. I love their live performances, I love the smaller setting and I love that they exist in the town I grew up in. A few years back, I dragged my wife to a showing of the “Stripping Room” and recently I talked my mom into a showing of the “The Desperate Housewives of Shakespeare”. I have no problem finding the place, spending a few bucks there and telling my friends about it.
But what about those who don’t live here or don’t watch for the events? What about those just driving by?
Put yourself behind the wheel of a passerby. Not someone who has googled “hoosier theater showings”, but someone in their car driving from wherever to wherever. If INDOT says there are 7500 cars that pass by everyday, what would grab the attention of those 100, or 300, or 500 not from here? What would grab their attention? What would cause them to turn off of Main Street and onto Ferry? From this image, I have no idea it even exists.
I would like to suggest a marquee type sign that’s a throwback to the early 20th century. One that can be seen from Main, looking west and east. The following graphics are conceptual and only meant for discussion.
Do you see a sign like this attracting visitors?
“There’s nothing to do in Vevay.”
I’ve heard it. I’ve said it. It's been said for decades. Obviously, though, there is plenty to do in Vevay. Go for a walk. Take pictures of the architecture. Go bowling. Go to a performance. Play cards. Go out to eat. Watch your kids participate in something. Go hunting or fishing. Take a drive.
What we are meaning when we say “there’s nothing to do” is … “I’m bored, I want something new”. It’s a natural response to boredom and we’ve been trained, by parents and by self, to love getting something new. New pair of shoes, new jeans, new car, new house ... we love getting something new. Dopamine, the body's natural chemical associated with reward, is released when we experience excitement from a new situation. We work really hard and we want to reward ourselves with something new. We’ll talk more about this later.
So here’s something new. Something I’ve always thought would be great for Vevay. Something I’ve heard others say would be great for Vevay.
A Mini Golf Complex
In the next post I’ll go into more detail about the proposed location, pricing, demographics, etc. For now, though, I’m open to your initial thoughts.
GoVevay is about affecting the "moving forward" of our historic hometown. You can read more about it here.