I love the Hoosier Theater, so much so, I receive regular reminders from Facebook of upcoming events. I love their live performances, I love the smaller setting and I love that they exist in the town I grew up in. A few years back, I dragged my wife to a showing of the “Stripping Room” and recently I talked my mom into a showing of the “The Desperate Housewives of Shakespeare”. I have no problem finding the place, spending a few bucks there and telling my friends about it.
But what about those who don’t live here or don’t watch for the events? What about those just driving by?
Put yourself behind the wheel of a passerby. Not someone who has googled “hoosier theater showings”, but someone in their car driving from wherever to wherever. If INDOT says there are 7500 cars that pass by everyday, what would grab the attention of those 100, or 300, or 500 not from here? What would grab their attention? What would cause them to turn off of Main Street and onto Ferry? From this image, I have no idea it even exists.
I would like to suggest a marquee type sign that’s a throwback to the early 20th century. One that can be seen from Main, looking west and east. The following graphics are conceptual and only meant for discussion.
Do you see a sign like this attracting visitors?
GoVevay is about affecting the "moving forward" of our historic hometown. You can read more about it here.