I love the Hoosier Theater, so much so, I receive regular reminders from Facebook of upcoming events. I love their live performances, I love the smaller setting and I love that they exist in the town I grew up in. A few years back, I dragged my wife to a showing of the “Stripping Room” and recently I talked my mom into a showing of the “The Desperate Housewives of Shakespeare”. I have no problem finding the place, spending a few bucks there and telling my friends about it.
But what about those who don’t live here or don’t watch for the events? What about those just driving by?
Put yourself behind the wheel of a passerby. Not someone who has googled “hoosier theater showings”, but someone in their car driving from wherever to wherever. If INDOT says there are 7500 cars that pass by everyday, what would grab the attention of those 100, or 300, or 500 not from here? What would grab their attention? What would cause them to turn off of Main Street and onto Ferry? From this image, I have no idea it even exists.
I would like to suggest a marquee type sign that’s a throwback to the early 20th century. One that can be seen from Main, looking west and east. The following graphics are conceptual and only meant for discussion.
Do you see a sign like this attracting visitors?
The year is 2047 and I’m helping my wife Jami clean up after a surprise “semi-retirement” party. We had co-workers from all over Switzerland County, the boys and their families and a few other friends from around Vevay. My wife had been planning this thing for weeks, and how she kept things so secret in a small town like Vevay is some next-level effort.
I started my company years ago with the hope of making real positive change in our family’s lives, but also in the lives of those around me. Little did I know that Vevay would become the main focus of that positive change, and would eventually lead us to move back to in 2027.
Next week we hand over the reigns of our company to Allison, my operations manager for the last 10 years. Allison was instrumental in helping to create our many ventures; some of which include a fundraising company, a global t-shirt brand, a number of restaurants, a re-use manufacturing facility, and a dozen niche websites/app companies. We’ve created a workforce of 1000 strong with solid wages and strong benefits, and we did that in Vevay, a small town that many outsiders had written off for years. I drove the creative, while Allison drove the revenue. Allison and I recognized early that to keep a workforce that large, we had to provide places for them to play in the evenings, so that's why we also created places like the 36 hole putt-putt complex, a race track and a 5-mile multi-use trail.
Allison is a also Vevay native and a 2035 graduate of Switzerland County High School. Allison has always loved Vevay. Her mom and dad told her stories about how Vevay and Switzerland County have this “feel” about it that you can’t find in other places. People know and care about each other, the schools are great, support systems are great, cost-of-living is low and crime is relatively low. Its always just struggled to keep and grow a workforce.
Allison always knew of Vevay's potential, that’s why we hired her then and that’s why she’s taking over now. It’s hard to predict what Vevay and Switzerland County will look like in 2050, but under Allison’s direction I know this company will continue to help with the “moving forward.”
To make a prediction like this, I'll either go down in flames or will look back and marvel at how close we came. This story was fictional and in the future, but it will serve as a reminder of our goals. By the way, Allison would be about 2 years old right now. So there's a lot of work to get done.
GoVevay is about affecting the "moving forward" of our historic hometown. You can read more about it here.