Do a Google image search for “Hollywood sign” … go ahead I’ll wait. Now do image searches for “Colorado sign”, “Indy sign” and “Brisbane sign”.
Each of these places have, whether it was intended or not, a “likeable” and “shareable” sign. Outside of the social media references, they have signs that people want to make a part of their story. Take the Indy sign for example. I’ve been to the Indy Airport many times over the years and each time I go, I see someone “being the I” in the Indy sign.
So, here are a few of the benefits to this type of signage.
1. People will want to take pictures of these signs because they are unique, interactive and shareable. Colorado’s is the least unique out of the signs mentioned above, but they do allow you to get out at the state line and interact with it.
2. If people are taking pictures, they are probably posting on socials and willingly promoting that “place”.
3. Each sign can become a part of a city’s identity and branding, to be used on emails, letterheads, websites, etc.
In the coming years, Vevay and Switzerland County will go through another round of changes to their signage. Might I suggest creating a sign that is unique, interactive and shareable. Something like this ...
There could also exist, smaller versions that could be brought out during festivals or First Fridays for people to interact with.
Let me know what you think in the comments below or on facebook.
GoVevay is about affecting the "moving forward" of our historic hometown. You can read more about it here.